Consumerlabs Supplement Survey – Highlights Feb 2013

Press Release by Consumer Labs

Note: Consumer Labs has a 5 day free trial
> 10,000 people responding to email survey.in Nov 2012
On average taking 6.6 supplements per day
People purchasing this year compared to last year
+72% fish/marine oils
+65% multivitamins
+56% Vitamin D
-2% Calcium and multivitamins
Online stored used by 45% of respondents (recall that this was an email survey)
Internet shopping decreases with age, but still 30% of those >85 years old
Amazon moved from 10th to 3rd most popular internet supplier
Top-rated Supplement Brands on Overall Consumer Satisfaction:
Catalog/Internet Brand: Life Extension
Direct Selling (MLM) Brand: USANA
Discount/Warehouse Brand: Kirkland (Costco)
Food/Drug/Mass — Broad Product Line: Nature Made
Food/Drug/Mass — Narrow Product Line: Ester-C
Grocery Store Brand: Trader Darwin (Trader Joe’s)
Healthcare Practitioner Brand: Douglas Labs
Health Food Store Brand: Barlean’s
Pharmacy Brand: CVS
Vitamin Store Brand: Vitamin World
Canadian Brand: Natural Factors
Top-rated Supplement Brands on Overall Consumer Satisfaction:
Catalog/Internet Brand: Life Extension
Direct Selling (MLM) Brand: USANA
Discount/Warehouse Brand: Kirkland (Costco)
Food/Drug/Mass — Broad Product Line: Nature Made
Food/Drug/Mass — Narrow Product Line: Ester-C
Grocery Store Brand: Trader Darwin (Trader Joe’s)
Healthcare Practitioner Brand: Douglas Labs
Health Food Store Brand: Barlean’s
Pharmacy Brand: CVS
Vitamin Store Brand: Vitamin World
Canadian Brand: Natural Factors

They sell the results of the huge survey – unknown cost – but suspect about $1,000