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Consumerlabs Supplement Survey – Highlights Feb 2013

Press Release by Consumer Labs

Note: Consumer Labs has a 5 day free trial
> 10,000 people responding to email survey.in Nov 2012
On average taking 6.6 supplements per day
People purchasing this year compared to last year
+72% fish/marine oils
+65% multivitamins
+56% Vitamin D
-2% Calcium and multivitamins
Online stored used by 45% of respondents (recall that this was an email survey)
Internet shopping decreases with age, but still 30% of those >85 years old
Amazon moved from 10th to 3rd most popular internet supplier
Top-rated Supplement Brands on Overall Consumer Satisfaction:
Catalog/Internet Brand: Life Extension
Direct Selling (MLM) Brand: USANA
Discount/Warehouse Brand: Kirkland (Costco)
Food/Drug/Mass — Broad Product Line: Nature Made
Food/Drug/Mass — Narrow Product Line: Ester-C
Grocery Store Brand: Trader Darwin (Trader Joe’s)
Healthcare Practitioner Brand: Douglas Labs
Health Food Store Brand: Barlean’s
Pharmacy Brand: CVS
Vitamin Store Brand: Vitamin World
Canadian Brand: Natural Factors
Top-rated Supplement Brands on Overall Consumer Satisfaction:
Catalog/Internet Brand: Life Extension
Direct Selling (MLM) Brand: USANA
Discount/Warehouse Brand: Kirkland (Costco)
Food/Drug/Mass — Broad Product Line: Nature Made
Food/Drug/Mass — Narrow Product Line: Ester-C
Grocery Store Brand: Trader Darwin (Trader Joe’s)
Healthcare Practitioner Brand: Douglas Labs
Health Food Store Brand: Barlean’s
Pharmacy Brand: CVS
Vitamin Store Brand: Vitamin World
Canadian Brand: Natural Factors

They sell the results of the huge survey – unknown cost – but suspect about $1,000

See also VitaminDWiki

Consumerlabs Supplement Survey – Highlights Feb 2013

6525 visitors, last modified 17 May, 2022,

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Links to this page
- Supplement reviews by ConsumerLab – Vitamin D, Magnesium, Vitamin K, Calcium , Boron – Nov 2019 A balanced diet is no longer enough – supplements needed - VitaminDWiki Oct 2012 Supplements survey: Fish oil 1st, Vitamin D 4th, Magnesium 6th, Calcium 7th - March 2015 Supplements - why and which - Feb 2013 Annual cost of 1000 IU of Vitamin D daily - Consumer Reports May 2013

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