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Consumerlabs Supplement Survey – Highlights Feb 2013

Press Release by Consumer Labs

  • Note: Consumer Labs has a 5 day free trial
  • > 10,000 people responding to email survey.in Nov 2012
  • On average taking 6.6 supplements per day
  • People purchasing this year compared to last year
    +72% fish/marine oils
    +65% multivitamins
    +56% Vitamin D
    -2% Calcium and multivitamins
  • Online stored used by 45% of respondents (recall that this was an email survey)
    Internet shopping decreases with age, but still 30% of those >85 years old
  • Amazon moved from 10th to 3rd most popular internet supplier
  • Top-rated Supplement Brands on Overall Consumer Satisfaction:
    Catalog/Internet Brand: Life Extension
    Direct Selling (MLM) Brand: USANA
    Discount/Warehouse Brand: Kirkland (Costco)
    Food/Drug/Mass — Broad Product Line: Nature Made
    Food/Drug/Mass — Narrow Product Line: Ester-C
    Grocery Store Brand: Trader Darwin (Trader Joe’s)
    Healthcare Practitioner Brand: Douglas Labs
    Health Food Store Brand: Barlean’s
    Pharmacy Brand: CVS
    Vitamin Store Brand: Vitamin World
    Canadian Brand: Natural Factors
  • Top-rated Supplement Brands on Overall Consumer Satisfaction:
    Catalog/Internet Brand: Life Extension
    Direct Selling (MLM) Brand: USANA
    Discount/Warehouse Brand: Kirkland (Costco)
    Food/Drug/Mass — Broad Product Line: Nature Made
    Food/Drug/Mass — Narrow Product Line: Ester-C
    Grocery Store Brand: Trader Darwin (Trader Joe’s)
    Healthcare Practitioner Brand: Douglas Labs
    Health Food Store Brand: Barlean’s
    Pharmacy Brand: CVS
    Vitamin Store Brand: Vitamin World
    Canadian Brand: Natural Factors

They sell the results of the huge survey – unknown cost – but suspect about $1,000

See also VitaminDWiki

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