Vitamin D is the most popular supplement - many studies

Nutrition in a pill: Europeans’ attitudes towards food supplements - Oct 2022

IIPSOS

Vitamin D overtakes vitamin C to become the UK's best-selling supplement, as Britons stock up on the 'sunshine drug' in a bid to cope with long and gloomy winters] Jan 2019

Daily Mail

• “Retail analysts Mintel said 56 per cent of those who use supplements take a multivitamin.
  • Of those who take a single supplement,
  •     33 % take vitamin D,
  •     27 % vitamin C,
  •     15 % vitamin B,
  •     12 %vitamin A and
  •     10 %vitamin E.
• Mintel found that vitamin D usage has ticked upwards for all age groups, but the biggest change was among those aged 35-54 with a rise from 22 per cent to 35 per cent.

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• Increased use of D category listing has items along with related searches

• Multiple Sclerosis non-drug treatment – Vitamin D is the most popular (Austria – 42% of MSers in the study) – March 2025

• 20X increase in vitamin D sold and 36 percent decrease in osteoporosis business in Australia – Nov 2013

• Recent increase in Vitamin D levels in Elite Irish Athletes – Aug 2016

• Vitamin D levels increasing 7 percent per year, bones denser in Japan (probably supplementation) - June 2015

• Vitamin D use increased 3.7 X, Omega-3 increased 9 X (US 1999-2012) – JAMA Oct 2016

• Vitamin D levels increasing 7 percent per year, bones denser in Japan (probably supplementation) - June 2015

• Vitamin D supplementation in Ireland - big increase in people with 20-50 nanograms in 20 years – June 2015

• Vitamin D in US children: those having more than 40 ng increased 60 percent (2001-2010) - Dec 2016

• 26 X increase in Vitamin D prescriptions for youths in England in 8 years – Dec 2019

• Nursing homes and Vitamin D - many studies

  US Increase in VItamin D

• Vitamin D is the most popular supplement, and was in the first commercial supplement – cod liver oil – May 2018

• Vitamin D was the most supplemented vitamin or mineral in the US - 2017

• Vitamin D in US children: those having more than 40 ng increased 60 percent (2001-2010) - Dec 2016

• Vitamin D levels in US: percent having more than 40 ng doubled (2001-2010) - Dec 2016

• 4 times fewer with vitamin D deficiency in just 4 years ( Connecticut) – March 2016

• Popular supplements 1 Vitamin D, 2 fish oil, 3 CoQ10, 4 multivitamins 5 probiotics - Feb 2016