Make America and Europe Healthy Again (MAHA, MEHA)- Dec 2025

Overview of MEHA Perplexity AI

Make Europe Healthy Again (MEHA) is a European health reform initiative that officially launched on October 15, 2025, at the European Parliament in Brussels. Inspired by the United States' Make America Healthy Again (MAHA) movement led by Health Secretary Robert F. Kennedy Jr., MEHA adapts the American model to address Europe's growing chronic disease crisis while honoring European culture, sovereignty, and regional autonomy.[1][2]

Origins and Mission

MEHA emerged from concerns exposed during the COVID-19 pandemic, which revealed what organizers describe as "deep systemic failures" in European healthcare systems. According to Dr. Louis Fouché, a member of MEHA's steering committee and leader of its French chapter, these failures include a healthcare system transformed into a profit-driven "industry of disease," where science was politicized, corporations captured public institutions, and frontline providers faced oppressive regulations like speech restrictions and prescription limits.[1]

The movement's mission is to "break cycles of chronic disease, promote vitality, and honor culture, sovereignty, peace, and human dignity" while encouraging national sovereignty and individual autonomy. As articulated by Sayer Ji, chairman of the Global Wellness Forum and MEHA steering committee member, the initiative seeks to "protect the essentials of life—clean food, air, water and earth—while empowering communities to make choices aligned with human dignity and ecological balance".[1]

Core Principles

MEHA operates according to seven core principles that guide its framework:[1]

Self-determination - Empowering individuals and communities to make their own health choices
Sovereignty - Protecting national and bodily autonomy in health decisions
Science with integrity - Depoliticizing science and dismantling corporate capture of health agencies
Health as a natural state - Understanding wellness as the body's inherent condition
Stewardship of the earth - Protecting environmental factors that impact health
Wholeness - Embracing holistic approaches to health and healing
Protection of life's essentials - Safeguarding clean food, air, water, and earth[3][1]

Leadership and Structure

MEHA was founded by Dr. Maria Hubmer-Mogg, an Austrian family physician who serves as the movement's president. The initiative is led by a 17-person steering committee dominated by European health freedom advocates, including:[4][5][1]

Dr. Louis Fouché (France) - Anesthesiologist and French chapter leader
Dr. Aseem Malhotra (UK) - Cardiologist and MAHA adviser serving on MEHA's executive board
Sayer Ji (USA) - Chairman of Global Wellness Forum and founder of GreenMedInfo
Mary Holland (USA) - CEO of Children's Health Defense
Dr. Robert W. Malone (USA) - Physician-scientist and biochemist
Dan Astin-Gregory (UK) - Health freedom activist and podcaster
Prof. Dr. Mattias Desmet (Belgium)
Dr. Tia Kansara (UK)
Tony Lyons (USA)
Elaine Mullally (Ireland)
Dr. Beate Sibylle Pfeil (Germany)

Children's Health Defense (CHD) is among the organizations participating in MEHA, which is backed by a coalition of medical experts, policymakers, and civil society groups.[1]

Key Focus Areas

MEHA targets what its leaders identify as root causes of chronic disease, including:[1]

Ultra-processed foods and petroleum-based additives
Pesticides and environmental toxins
Corporate capture of health agencies
Lack of medical freedom and informed consent
Preventive strategies over reactive interventions

The movement emphasizes integrating modern and traditional medicine while prioritizing systemic prevention over treatment. It also advocates for blending "gold-standard evidence" with "traditional and complementary approaches".[1]

Political Strategy and Collaboration

MEHA maintains an apolitical stance, seeking to work across the political spectrum. According to Dan Astin-Gregory, "The movement will actively engage a wide range of European Parliament members, groups and committees across the political spectrum". While much of MEHA's initial support has come from the European right, the movement has actively reached out to left- and center-leaning groups on issues like environmental toxins and healthcare worker protections.[6][1]

MEHA collaborates with European Union parliamentarians "through evidence-based briefings, workshops and resolutions to advocate for science integrity, chronic disease prevention, and institutional accountability". The initiative also pursues active collaborations with the MAHA movement in the United States, European national governments, local communities, and similar initiatives worldwide.[1]

Relationship to MAHA

While MEHA draws direct inspiration from MAHA, it operates as an independent organization. As Astin-Gregory explained, "MEHA is inspired by MAHA's health reform and public mobilization in the U.S., but it is not directly affiliated, though there is already substantial cross-border collaboration". MEHA "will operate as a distinct European effort that adapts the original MAHA mission" to European culture and regulatory landscapes.[2][1]

Institutional Critique

MEHA participants identify corporate capture and weak democracy in U.S. and European governing bodies as driving many health problems. Dr. Maria Hubmer-Mogg points out that the European Commission—the EU's unelected executive branch—controls EU health policy, even though its regulations heavily influence national health systems. British cardiologist Dr. Aseem Malhotra stated at the launch that "If we want to make Europe healthy again, if we want to make America healthy again, corporate power must be a public health priority".[1]

According to public health physician Dr. David Bell, institutional capture is "the inevitable outcome...of stale bureaucracies partnered with the imperative of commercial greed". However, he expressed encouragement about "signs of a pushback against its administrative nanny state and the increasing reach of globalism".[1]

MEHA vs MAHA Comparison table

Aspect	MEHA (Make Europe Healthy Again)	MAHA (Make America Healthy Again)
Launch Date	October 15, 2025[1]	Gained prominence August 2024; formalized February 13, 2025[7][8]
Geographic Scope	Europe and EU member states[1]	United States[7]
Founding Leadership	Dr. Maria Hubmer-Mogg (Austrian physician)[1]	Robert F. Kennedy Jr. (U.S. Health Secretary)[7]
Official Status	Independent civil society movement[1]	Government commission established by Executive Order 14212[8][9]
Institutional Structure	17-person steering committee plus international advisory board[1][4][5]	Presidential commission chaired by HHS Secretary, includes cabinet officials[9]
Funding	Coalition of medical experts, policymakers, civil society groups[1]	Federal government resources through HHS and other agencies[10][9]
Regulatory Authority	Advocacy and influence through EU Parliament engagement[1]	Direct federal authority to implement policy changes[11][12][9]
Core Focus	Chronic disease prevention, health sovereignty, corporate capture, traditional/complementary medicine integration[1]	Childhood chronic disease crisis, food safety, pharmaceutical reform, environmental chemicals[7][12][13]
Key Priorities	Ultra-processed foods, pesticides, environmental toxins, medical freedom, informed consent[1]	Poor diet, chemical exposure, lack of physical activity, overmedicalization, vaccine schedule reform[7][12]
Governance Approach	National sovereignty and individual autonomy; works across political spectrum[1]	Federal government-led with state implementation[6][8]
Policy Mechanism	Evidence-based briefings, workshops, resolutions to EU parliamentarians[1]	Executive orders, federal regulations, agency reforms[11][12][9]
Scientific Approach	"Gold-standard evidence blended with traditional and complementary approaches"[1]	"Gold-standard science" with focus on nutrition research, whole-person health[11][14]
Relationship	Independent but inspired by MAHA; substantial cross-border collaboration[1]	Original movement that inspired MEHA[1]
Corporate Capture Focus	Emphasizes dismantling corporate capture of European health agencies[1]	Focuses on conflicts of interest in FDA, pharmaceutical industry influence[7][12]
Environmental Concerns	Clean food, air, water, earth; soil health; ecological balance[1]	Chemical exposures (phthalates, bisphenols, PFAS); pesticides; water fluoridation[12][15]
Medical Freedom	Patient-informed consent as cornerstone; bodily sovereignty[1]	Medical freedom; vaccine injury acknowledgment; alternative treatment access[7][11]
Food Policy	Ultra-processed foods, petroleum-based additives, regenerative agriculture[1][16]	Artificial food dyes ban, GRAS reform, ultra-processed food definition, dietary guidelines update[7][11][12]
Pharmaceutical Stance	Questions overmedicalization, integrates complementary medicine[1]	Anti-obesity medication review, psychiatric drug study, vaccine schedule modernization[7][11]
Documented Actions	Launch event, steering committee formation, parliamentary engagement beginning[1]	Two major reports published (May and September 2025); over 120 initiatives outlined[17][13]
Water Fluoridation	Not explicitly mentioned in available sources	Opposes fluoridation; directed CDC to update recommendations[7][11]
Political Positioning	"Non-partisan," "apolitical," cross-spectrum engagement[1]	Part of Trump administration agenda; mixed partisan support[7][18]
Criticism Received	Characterized as dominated by anti-vaxxers and far-right politicians[2][4]	Criticized for promoting misinformation and anti-vaccine activism; 42% opposition in polls[7][18]

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MAHA Initiatives

Perplexity AI Dec 2025

Based on the sources I've gathered, the MAHA Commission released its "Make Our Children Healthy Again Strategy Report" on September 9, 2025, containing 128 specific initiatives (not exactly 120, but reported as "more than 120" in many sources). While the complete detailed list isn't available in a single numbered format in the sources, I can provide a comprehensive breakdown organized by the four main pillars of the strategy.

MAHA Strategy: 128 Initiatives Overview

The Make America Healthy Again Commission's strategy is organized into four main pillars containing 128 initiatives to address childhood chronic disease.[1][2][3][4][5]

Pillar 1: Advancing Critical Research to Drive Innovation

NIH Chronic Disease Initiative - Launch NIH MAHA Chronic Disease Initiative to align existing research efforts and enhance coordination on chronic disease research[2][6][7] - Implement new Whole-Person-Health approach to chronic disease prevention research[7][8] - Generate actionable results for diseases arising in childhood and adulthood[6][2]

Real World Data Platform (RWDP) - Establish real-world data platform integrating claims information and electronic health records for researchers[4][9][7] - Use platform to investigate autism causes, with first studies expected in fall 2025[10][11][4] - Conduct longitudinal studies of childhood chronic disease using NIH's existing birth cohort data[11]

Nutrition and Metabolic Health Research - Expand research into nutrition and metabolic health[12][9][2] - Study food quality and its impact on chronic disease[9][2] - Research food as medicine and micronutrients in soil[6] - Investigate sleep and nutrition relationships[11] - Study potential health benefits of select high-quality supplements[11] - Use fitness as a vital sign in clinical settings[12][11]

Environmental Exposures Research - Study environmental exposures and their health impacts[2][9] - Research cumulative exposure across chemical classes using New Approach Methodologies (NAMs) and computational tools[4][7] - Evaluate microplastics and synthetics exposure, including in common products such as textiles[1][7][9][4] - Conduct water quality assessments of contaminants and update guidelines, including PFAS[13][7][1][4] - Study air quality effects on children's health[7][4]

Gut Microbiome and Autism Research - Research gut microbiome and its relationship to health[2][6] - Investigate underlying causes of autism through HHS and NIH collaboration[9][4][7]

Vaccine Injury Research - Establish new vaccine injury research program at NIH Clinical Center[4][9][11] - Enhance data collection and analysis regarding vaccine injuries[7]

Mental Health Research - Expand research into pediatric mental health[13][2] - Direct more funding to study mental health and addiction[11] - Organize mental health diagnosis and prescription working group to evaluate prescribing patterns for behavioral health medications (SSRIs, antipsychotics, mood stabilizers, stimulants) prescribed to children[4][11]

Precision Agriculture Research - Prioritize USDA and EPA research programs to help growers adopt precision agricultural techniques to decrease pesticide volumes[14][1]

AI and Technology Research - Research suitable integration of AI to aid in early diagnosis, personalized care plans, real-time monitoring, and predictive interventions[4] - Focus initially on pediatric and young adult cancer[4]

New Approach Methodologies (NAMs) - Increase utilization of NAMs to provide earlier insights into chronic disease mechanisms through human-relevant models[7] - Reduce reliance on animal research[7]

Rural and Tribal Health - Expand research into rural and tribal health disparities[2]

Pillar 2: Realigning Incentives and Systems to Drive Health Outcomes

Dietary Guidelines Reform - Reform 2025-2030 Dietary Guidelines for Americans to align with science, data, and health recommendations in user-friendly format[1][13][2][7][4] - Reform development process for future dietary guidelines, including advisory committee structure and scientific review[4]

Food Additives and Safety - Remove synthetic, petroleum-based food dyes from U.S. food supply[15][16][13][2][7] - Develop policies supporting domestic agricultural production of natural color sources[4] - Expedite FDA review of color additive petitions[4] - Close Generally Recognized as Safe (GRAS) loophole by implementing mandatory GRAS notification program[16][13][1][2] - Develop and implement evidence-based systematic process for post-market assessment of chemicals in food, including unintentional contaminants[1] - Define ultra-processed foods through HHS, FDA, and USDA coordination[3][13][2][7][4]

Food Labeling - Improve food labeling by revising FDA's proposed Front-of-Pack nutrition information rulemaking[13][1][2]

Infant Formula Standards - Modernize nutrient requirements for infant formula[17][13][2][7] - Increase testing for heavy metals in infant formula[17] - Raise infant formula standards overall[13]

School Meals and Nutrition Programs - Remove restrictions on whole milk sales in schools[18][19][3][2][13] - End mandatory reduced-fat requirements in federal nutrition programs to "allow choice"[19][4] - Improve farm-to-school grants process to connect local producers with schools[20][19] - Limit or prohibit petroleum-based food dyes in school meals[19] - Improve access to whole, healthy foods in government-funded nutrition programs including schools, prisons, and VA hospitals[19][13] - Improve and fast-track approvals to strengthen regional meat infrastructure and improve access to fresh protein in schools and communities[19][1]

SNAP Reform - Provide states with technical assistance in SNAP waiver development and implementation to restrict purchase of junk food (soda and candy)[21][22][23][19] - Reorient SNAP towards better nutrition[19] - Develop options for MAHA Boxes to deliver whole, healthy food to SNAP participants[19]

WIC and Child Care Programs - Increase breastfeeding rates through WIC and other policies[19] - Promote healthy meals in child care settings through collaboration between USDA's Child and Adult Care Food Program (CACFP) and Child Care and Development Fund[19] - Implement new dietary guidelines through supporting access to CACFP and school meal programs in Head Start providers[19] - Provide supplemental funding opportunities to support provision of whole, healthy foods in Head Start programs[19]

Water Quality - Update CDC recommendations regarding fluoride in water, informed by data and scientific review from NIH and EPA[1][13] - Update PFAS recommendations in water[21]

Direct-to-Consumer Drug Advertising - Increase oversight and enforcement of direct-to-consumer prescription drug advertising laws[24][25][2][13] - Prioritize most egregious violations, particularly by social media influencers and telehealth companies[26][25][24] - Focus on harmful practices stemming from online influencers and telehealth companies[10][24][26]

Medicaid Quality Metrics - Reform Medicaid quality metrics to measure real health improvements through fitness and nutrition[27][21][2][13] - Tie Medicaid quality measures to nutrition and physical activity goals[27]

Vaccine Framework - Develop new vaccine framework with White House Domestic Policy Council and HHS to ensure "best childhood vaccine schedule"[5][3][18][4] - Update American vaccines using transparent, high-quality scientific methods[4] - Rectify conflicts of interest and align incentives[4] - Uphold scientific and medical autonomy[4]

FDA and Agency Reforms - Modernize FDA drug and device approval processes[2][13] - Update labels for older generic medications to better reflect latest science[11] - Repeal outdated or obsolete guidance documents to minimize regulatory burdens and reduce confusion[4]

USDA Agricultural Programs - Streamline organic certification processes to encourage small farms to transition to organic practices[20][13][1][2] - Reduce regulatory compliance burdens for small farms[20][1] - Ease barriers to farm-to-school programs and direct-to-consumer sales[20][13] - Support mobile grocery and processing units[13] - Reduce burdens for Community Supported Agriculture (CSA) programs[20]

EPA Process Improvements - Reform approval process for chemical and biologic products to protect against weeds, pests, and disease to increase timely availability of innovative growing solutions[28][1] - Consider increased categorical exclusions under National Environmental Policy Act for low-volume meat processing operations from water discharge and hazardous waste permitting[1] - Work with states to fast-track approvals to strengthen regional meat infrastructure[1] - Ensure flexibility for farms to manage manure and process water without triggering industrial-grade permitting requirements[1] - More clearly define post-harvest rinse and wash water as non-hazardous under Resource Conservation and Recovery Act[1] - Accelerate EPA approvals for innovative agricultural products[2][13]

HHS Restructuring - Reorganize HHS to introduce "Administration for a Healthy America"[4]

Pillar 3: Increasing Public Awareness and Knowledge

School-Based Campaigns - Launch Make American Schools Healthy Again awareness campaign with HHS, USDA, Department of Education, and President's Council on Sports, Fitness, and Nutrition[18][13][2][19] - Partner with states and schools on campaigns including best practices for increasing physical activity and improving nutrition[18][19]

Physical Activity Initiatives - Reestablish Presidential Fitness Test in schools to assess student speed, strength, and cardiovascular health[3][12][18][13][2] - Designate physical activity as a "vital sign" for children[12] - Back target of 150 minutes per week of moderate-to-vigorous movement for all children[12] - Promote physical activity in after-school programs[12][13][2] - Update Physical Activity Guidelines for Americans[12] - Create new incentives for communities to build active living environments[12]

Screen Time Education - Launch Surgeon General initiatives on screen time[13][2] - Initiate educational campaign on screen time and its contribution to inactivity[5] - Promote outdoor play[5]

Environmental Health Education - Expand EPA tools tracking environmental factors affecting children's health[7]

Pesticide Awareness - EPA will partner with food and agricultural stakeholders to ensure awareness and confidence in EPA's pesticide review process[1]

Nutrition Information Access - Expand access to reliable nutrition and health information for parents[2][13]

Pediatric Mental Health - Prioritize pediatric mental health awareness and access to resources[13][7][2]

Pillar 4: Fostering Private Sector Collaboration

Precision Agriculture Partnerships - Launch USDA and EPA partnership with private-sector innovators for continued investment in targeted and precise pesticide application methods[14][2][13][1] - Focus on targeted drone applications, computer-assisted targeted spray technology, robotic monitoring, and related innovations[14][1]

Soil Health and Land Stewardship - Promote and incentivize farming solutions in partnership with private sector that focus on soil health and stewardship of the land[21][7][2][13][1] - Provide more assistance to farmers to support soil health[21] - Unleash innovation and remove barriers hampering small farms[21]

Restaurant and Food Service - Promote awareness of healthier meals at restaurants[2][13]

Community-Led Initiatives - Support community-driven projects aimed at reducing childhood chronic diseases[8][7] - Scale innovative solutions to address root causes of chronic disease[13][2]

Whole Foods Access - Improve collaboration among departments to enhance access to nutritious foods in government-funded programs[7]

Fertility Health Campaign - Launch HHS initiatives to address health and fertility issues[7]

Educational Programs - Support educational programs developed through public-private partnerships[13]

Additional Cross-Cutting Initiatives

Government Food Programs - Improve food served in schools, hospitals, and to veterans[2][13]

Transparency and Science Integrity - Advance gold-standard science with emphasis on transparency[29][2] - End corporate capture of public health[2] - Put gold-standard science—not special interests—at center of decisions[2]

Interagency Coordination - Coordinate actions across HHS, USDA, EPA, FDA, CDC, NIH, Department of Education, and other federal agencies[13][1][2]

Summary

This comprehensive strategy represents what Secretary Kennedy described as "the most sweeping reform agenda in modern history". The initiatives span research expansion, policy reforms, deregulation, public awareness campaigns, and private sector partnerships, all aimed at addressing what the administration characterizes as America's childhood chronic disease epidemic.[3][5][1][2][4]

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