Marks and Spencer is first UK retailer to add Vitamin D to all of its breads

Love Money Dec 2019

“For example, Marks & Spencer is the only retailer to enrich all its bread with vitamin D.”

• Vitamin D Yeast in 75% of M&S; Bakery Suppliers Aug 2015

• 15% of daily requirement (400 IU?) in 2 slices

  Unfortunately it appears that M&S; is using
      1) Yeast, which provides 4X lss Vitamin D to the consumer
      2) Vitamin D2, which often DECREASES Vitamin D3 levels
      3) Only 80 IU

• Fortification with Vitamin D category listing has items along with related searches

• Marks and Spencer (UK) is adding 80 IUs of vitamin D to sandwiches – Sept 2016 2 slices

  Bread Fortification

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