Trying to identify the benefits and risks of vitamin D to an HMO like Kaiser
| Benefits | Risks | |
| CEO | Identified as a leader | Identified as taking too many risks if it fails |
| HMO $ | Make money by having less time in hospital, etc, | Get sued for mal-practice |
| HMO image | Patients want to come to the HMO | Patients reject the HMO |