Vitamin D overtakes vitamin C to become the UK's best-selling supplement, as Britons stock up on the 'sunshine drug' in a bid to cope with long and gloomy winters DailyMail
- “Retail analysts Mintel said 56 per cent of those who use supplements take a multivitamin.
Of those who take a single supplement,
33 % take vitamin D,
27 % vitamin C,
15 % vitamin B,
12 %vitamin A and
10 %vitamin E.
- Mintel found that vitamin D usage has ticked upwards for all age groups, but the biggest change was among those aged 35-54 with a rise from 22 per cent to 35 per cent.
- Increased use of D category listing has
29 items along with related searches
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