US supplements survey – 34 percent take omega-3, 30 percent take vitamin D – Aug 2012

Clipped from Supplement Use Reaches 76% Natural Product Insider

SAN FRANSICO—A large percentage of consumers (76 percent) take a vitamin or supplement, according to a new national survey {by Wells Fargo Securities } of a 1,364 consumers.

Within this group, 71 percent said they take a multivitamin, followed by fish oil or omega-3s (45 percent), vitamin D (40 percent) and calcium (33 percent). However, usage of sports-related supplements (10 percent) and weight loss supplements (7 percent) was relatively low.

Many consumers are also considering adding vitamins or supplements to their diet.
Forty-five percent indicated that they are, and within this group, the most popular supplements people are considering adding included

• fish oil and omega-3s (31 percent) {45% * 31% = 14%}
• multivitamin (29 percent), followed by
• calcium (18 percent),
• a weight loss supplement (16 percent),
• joint support (16 percent),
• vitamin D (16 percent) {45% * 16% = 7%}
• antioxidant (15 percent).

The report noted people most rely on

• recommendations from their physician, (42 percent)
• research studies and articles (37 percent), and recommendations from
• friends or family (16 percent), much more than information from
• television or newspapers (4 percent), or
• recommendations from a vitamin store associate (2 percent)

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Comment by VitaminDWiki

No conflicting messages for Omega-3 (no concern about toxicity, long term use, etc)

See also VitaminDWiki

• Omega 3 increased active vitamin D in the blood – Aug 2012
  it appears that Omega-3 helps activate Vitamin D
• All items in category Supplement 108 items
• All items in Omega-3 412 items